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Apple's Business Model Restrictions
The apple lap store is interesting because they are very restrictive on screen shots, on text in screen shots, or lack thereof. The business model restrictions have become better over the past number of years but especially early on, it was you get a price and that's it. There's more flexibility there on the business model side. But surprisingly, there's still very little flexibility on the actual store front. I think overcoming that trust to say, please give me your money, by the way, is really tough.