I began to see more and more that Gen Z are really different from say, people born in 1993. It's an incredibly sharp divide. And as I've been tracking down, why, why did this happen? Why is it so sudden? Everything points to going through puberty on social media. All the girls got on Instagram around 2012. A normal healthy childhood means you have a lot of time with friends, face time with them. You get an argument. It has to be face to face and synchronous. American childhood gets rewired so that now we don't have normal human interaction. Kids now just curl up with their phone and everything goes through the phone, including their romantic lives now