Rethinking The Race As A Destination

Formula One is under new management and pushing to finally break into America. But after decades of failure, it needs to remodel its approach while also facing off against NASCAR. They're racing to capture the next generation of motorsport fans.

If you’d like to hear more about the high-stakes drama of F1, we recommend the audiobook version of The Formula. You can listen right now on Audible.

https://www.audible.com/pd/The-Formula-Audiobook/B0C834FDPB?srsltid=AfmBOopWNQLsloHzpZvxk0E1_mHodmgMgrcJUH-ue6AHQHwnX86ov_TZ

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