Market cap restrictions play a crucial role in institutional investments, with $100 million being a typical threshold for funds to consider buying shares in smaller companies. Investing in smaller businesses requires careful consideration, as large funds may only invest when shares are not perceived as bargains. Investors should establish a framework for identifying potential stocks, and a practical method is to start close to home. Observing personal spending habits through bank and credit card statements can highlight products and services worth investing in. Gaining insights from friends and family can also yield valuable investment ideas.

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