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Becoming a Great Listing Agent: 3 Success Principles | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

NOTE

Success Requires Patience and Preparation

Agents find success by being self-sufficient and competent in their preparations to avoid ruining important appointments. Data indicates that less than 10% of sellers decide to sell within 30 days, with the typical consideration period extending from two to four months. Some sellers require nurturing over one to three years, highlighting the necessity of a long-term perspective. Quick wins may be possible through working with for sale by owners or expired listings, though these avenues present higher competition and difficulty. Notably, over 70% of consumers choose the first agent they meet, underscoring the importance of early engagement. To secure listings, agents must understand sellers' motivations, timelines, and the necessity of having a plan for where they will go post-sale.

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