#695 - Codie Sanchez - The Secret Mindset Hacks To Become Unstoppable
Modern Wisdom
Marketing lesson: Crafting attention-grabbing subject lines
The speaker tells a story about a bet they made with their team to come up with a better subject line for their newsletter. The speaker's controversial subject line 'I love guys with wood' outperformed the others, proving the importance of attention-grabbing marketing tactics. The speaker also mentions the use of controversy in Tinder profiles, emphasizing the need to be careful with extreme content.
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