Decoder with Nilay Patel cover image

The rise and fall of Vice Media

Decoder with Nilay Patel

Evolution of Vice's Business Model and Growth Strategy

2min Snip

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Vice initially focused on producing online content without a clear monetization strategy, securing advertising infrastructure and big sponsorships. They ventured into video production, selling content to platforms like CNN to target a youth audience. The strategy involved reusing and repackaging content for different mediums to maximize profits. However, the transition from a startup environment to a structured business with proper functions was a gradual process and not a sudden shift.

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