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930: Morgan Housel | The Power of Preparation Over Prediction
The Jordan Harbinger Show
The Efficiency of Condensed Reading
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In a world of short attention spans, Joe Wiesenthal suggests that many books could have been condensed into articles, articles into blogs, and blogs into tweets. Kindle data shows that most readers stop highlighting by page 13, even in best-selling books. This may be because authors and publishers know that readers often only read the introduction and first chapter. Short books are popular among readers, but publishers prefer longer ones for higher prices. The author argues for concise books and chapters that respect readers' time. Many books could have been shortened to articles or blog posts, but publishers sometimes add unnecessary content. This leads to mismatched chapters and frustrated authors. The lesson: don't waste readers' time with unnecessary fluff.
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