The Art of the Brand cover image

Guest 06: Rory Sutherland - Unconventional Wisdom for Business Success

The Art of the Brand

NOTE

Illuminate Opportunities or Face Consequences

High operational costs without sufficient customer engagement is a missed opportunity akin to theft. Businesses may overlook the impact of basic actions, like turning on lights to attract customers, despite being critical for visibility and sales. When employees fail to perform such essential tasks, they escape repercussions, unlike if they were to steal a product. This highlights the need for businesses to recognize that neglecting customer presence and interaction is a significant loss, as it prevents potential sales and diminishes overall revenue.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner