
Guest 06: Rory Sutherland - Unconventional Wisdom for Business Success
The Art of the Brand
Illuminate Opportunities or Face Consequences
High operational costs without sufficient customer engagement is a missed opportunity akin to theft. Businesses may overlook the impact of basic actions, like turning on lights to attract customers, despite being critical for visibility and sales. When employees fail to perform such essential tasks, they escape repercussions, unlike if they were to steal a product. This highlights the need for businesses to recognize that neglecting customer presence and interaction is a significant loss, as it prevents potential sales and diminishes overall revenue.
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