Ideas don't make you rich, the correct execution of ideas does. Keep pay roll down to an absolute minimum. Overhead walks on two legs. Never buy a business meal if the other side offers to pay yourself just enough to eat. Issue in staff credit cards. Play one supplier against another ruthlessly. Only enter refactoring. Deal in absolute extremity, exit at vast reinforcin failure. Success has a thousand fathers, while failure is famously always an orphan. The five most common start up errors.

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