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$100M Offers Audiobook Part 2 | Ep 580
The Game w/ Alex Hormozi
When to expand niche
Commit to the niche and stick with it to be successful in business. Don't keep changing your target market, hoping for a quick solution. Choose one market and make it work. Niche down to earn more money, especially if you are making less than $10 million per year. Only a small percentage of businesses reach this milestone, so serving fewer clients more narrowly is usually the easier path to success.
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