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How I Built an $8M Business with 0 Employees | Justin Welsh (Solopreneur)
Behind the Craft
Marketing simplified: Discover, Trust, Connect, Sell
Effective marketing starts with getting discovered, which involves exposing your name, brand, and message to as many potential customers as possible. This requires organic social media activity on platforms like LinkedIn and Instagram to generate significant impressions. Beyond mere discovery, building trust is crucial, where consumers recognize your expertise through meaningful long-form content, such as blogs and videos. Establishing trust prepares the ground for successful monetization, especially for higher-ticket offers, which necessitate deeper relationships formed through events and communities. For products with lower price points, fostering trust may suffice before presenting the offer, leading to conversion. Thus, the sequential steps are discovery, trust, relationship building, and monetization.
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