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#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor
B2B Marketing with Dave Gerhardt
Focus on Immediate Solutions over Future Promises
Selling based on immediate solutions is more effective than promoting future developments or roadmaps. Address the buyer's current problems directly, presenting existing features that solve their issues. Future enhancements should be mentioned only as a continuation of commitment to improvement, but the primary focus should remain on what is currently available and relevant to the customer. Transparency is key, especially for products not yet ready for sale; clear communication is essential to avoid misunderstandings about availability.
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