The Impact of Google's AI on Search Results

Google's advice to focus on creating quality content while the platform relies on AI to improve search results is resulting in worsening search experiences, as AI overviews are struggling to differentiate between valuable information and low-quality content. The bias towards Reddit and real people in search results is leading to questionable outcomes, such as providing inappropriate advice sourced from unreliable sources like an 11-year-old Reddit post. Google's CEO justifies these AI shortcomings as 'hallucinations' necessary for creativity but fails to provide concrete data on whether AI overviews are actually driving more users to click through to the source websites, leaving many skeptical about the effectiveness of these changes.