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Marketing Agency Show cover image

How to Set Up SOPs and Processes for Agency Workflows

Marketing Agency Show

NOTE

Dynamic SOPs: Key to Business Success

Standard Operating Procedures (SOPs) are crucial for a successful business as they provide a recipe to get things done and ensure operations are not solely reliant on memory. However, traditional static SOPs often fail as they are not user-friendly, become quickly outdated, and primarily serve to cover liability. To address these shortcomings, creating dynamic SOPs that are continuously updated and user-friendly is key to improving efficiency and sustaining a successful business.

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