Content Licensing Is The Biggest Pain

Siit is actually one of the things that i was talking to arguably the biggest brand in the world, someone very high up there. And they said, however, content licensing is the biggest pain because the bigger you get,. The more difficult it is to kind of navigate the legal boundary, the legal hurdles. Think how many times does a brand have to post on social ay relevant every day? It's kind of crazy. So from yet, from our standpoint, we really, reallye get a ton of content for these brants and we mitigate the risk of them just trying to use it themselves.

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