Differentiation vs Creating a Blue Ocean Strategy

Range of value cost trade-offs available based on industry structure and best practices/nDifferentiation offers premium value but increases cost and price/nMarket creation breaks trade-offs by reconstructing industry boundaries/nYellowtail and Salesforce.com are examples of differentiated and low-cost products/nDifferentiation alone allows carving out a premium position in existing industry/nMarket creation focuses on raising and creating value while also eliminating and reducing costs/nMarket creation combines differentiation and low cost at any price point