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How to Build a Valuable Business You Can Sell Someday | Ep 726
The Game w/ Alex Hormozi
Distinguishing Between the Goose and the Eggs in Your Business
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Identifying the core aspects of your business that bring in customers and the supporting elements that enhance their experience can strategically position you for a lucrative exit. By pre-defining processes, systems, and price points for potential buyers, you can replicate the work of a business roll-up in advance and pave the way for substantial growth and future partnerships. While the 'goose' (customer attraction aspect) is crucial and valuable, it may not be easily sellable, unlike the supporting 'eggs' (enhancement elements). Strategically planning to roll up businesses periodically can lead to significant exits while maintaining the key customer attraction factor.
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