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Dare to Be Basic
REWORK
The Power of Industry Ignorance in Innovation
- Major technology disruptions often come from people outside the industry they're disrupting.
- Lack of industry knowledge can be an advantage, allowing for fresh perspectives and innovative solutions.
- Established businesses with long-standing practices may struggle to innovate due to ingrained assumptions.
- Embracing ignorance and having the courage to approach problems differently can lead to disruptive innovations.
- As companies grow, maintaining this mindset becomes challenging but crucial for continued innovation.
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