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Lenny's Podcast: Product | Growth | Career cover image

The rituals of great teams | Shishir Mehrotra of Coda, YouTube, Microsoft

Lenny's Podcast: Product | Growth | Career

NOTE

Think in Loops, Not Funnels

The way products grow and spread is through loops, not funnels, according to Casey Winters. Understanding your product's loop is fundamental for growth. Black loops are common among products in a category, while blue loops are unique to a product. The Koda Gallery is a unique publishing platform that bridges the gap between Medium and an online marketplace. To have a significant impact, a product must have a strong loop. Finding and understanding the loop is crucial for growth.

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