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The Tim Ferriss Show cover image

#510: Greg McKeown — The Art of Effortless Results, How to Take the Lighter Path, the Joys of Simplicity, and More

The Tim Ferriss Show

NOTE

The Simplification of the iPhone Application

Apple reached out to the developers who were working on the competing soft weather application, and offered to buy the company./nThe developers were given a couple of weeks to simplify their presentation, and Steve Jobs walked up to the white board and showed them how to build the application using just one button./nSteve Jobs learned that he was doing simplification wrong and started with zero, focusing on the minimum number of steps required to get the application completed.

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