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8 Ad Strategies for 8 Different Businesses | Ep 752
The Game w/ Alex Hormozi
Increasing ROAS and Building Trust in Real Estate and Long-term Rentals
To address declining Return on Advertising Spend (ROAS) and trust in the real estate and long-term rental market, focus on two key strategies. First, prioritize long-term content creation to gradually build an organic audience. This approach may take time, but its compounding effect fosters sustainable growth and strengthens the ability to run effective ads, combining both content and advertising prowess. Second, shift the focus from making generic promises to showcasing real proof. In a market filled with similar promises, unique proof sets businesses apart. Stories and evidence of past success enhance credibility and belief in the presented claims. Additionally, consider leveraging group funnels as a powerful strategy to enhance trust and engagement. By using group interactions as lead magnets, businesses can engage clients more effectively than traditional email lists while nurturing relationships over time, ultimately leading to increased conversion rates from higher-priced calls to more affordable options.
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