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#215: How I Would Hit 100K YouTube Subscribers in 1 Year (If I Could Start Over)
Creator Science
Optimize for Engagement, Not Just Duration
To optimize video content effectively, focus on achieving the original purpose while removing tangents. Retaining some banter can enhance viewer engagement despite the potential for trimming content. A longer total watch time with a lower percentage of average view is more beneficial than short high-percentage views, especially for long-form formats like podcasts. It's crucial to adapt to viewer habits, as nearly half of the audience consumes content on mobile devices, emphasizing the importance of clear, large captions for silent viewing in autoplay scenarios.
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