
Positioning Business Leaders for Success Using LinkedIn
Social Media Marketing Podcast
Crafting an Effective LinkedIn Headline and About Section
LinkedIn headline is a brief bio with limited space, crucial to include company and role at the beginning due to only 40 characters being visible in searches. The about section serves as a cover letter, advising against using outdated experience to prevent labeling oneself as out of touch. Instead, it's suggested to craft a forward-looking and client-focused summary highlighting relevant experiences and accomplishments in a concise manner.
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