The 37 signals guys are saying, let's say you're in america and you want to get to mexico, they're like, just drive south. And if you don't hit it, just keep going south until you do. So i've observed three systems of setting goals, and i think each of em can work. The object orented goal is, what is my objective? So i want a million subscribers. For apsumo, our company, we have a revenue goal. We want to get exa millions of dollars in revenue this year,. And you'd sometimes have to have aion mexico revenue. so then i think there are processes. I

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