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Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed
How I Write
Crypto and AI: Bridging the Gap between Innovation and User Benefit
Crypto companies must focus on how their products can enhance people's lives, rather than simply highlighting cool features like being built on the blockchain. The same messaging trap applies to AI innovations. It is important to target the audience's interests, concerns, and desires, and explain how the product meets those needs. Distribution should also be strategic, reaching the audience through their preferred channels such as podcasts, websites, and conferences.
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