How to Sell a Company: How To Be Sold

The process of selling a company involves understanding the strategic priorities of potential buyers and positioning your company as a solution to their problems. By identifying the top strategic priorities of companies and aligning your company as an answer to those priorities, you can increase the value of your company. It is important to build relationships and trust with potential buyers, showcasing yourself as a capable leader and your team as valuable assets. Finding common goals and connecting on a personal level can help in persuading buyers to be interested in acquiring your company. Selling a company follows a similar process to raising money from venture capitalists, where you want to create competition and have investors competing over your company.