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**Roku: The Story Behind The Company Name **
The insight is that the name 'Roku' was chosen for the company because it means 'six' in Japanese, which represented the fact that it was the founder's sixth company. The founder and his wife were looking for an Asian-sounding name for their consumer electronics company and came across 'Roku' while having dinner at a sushi restaurant. They asked the waitress about the Japanese word for five and six, and ultimately chose 'Roku' as the name for their company.