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The 1 Change That Made Ali Abdaal $5,000,000 l EP 32
The Matt Gray Show
The Power of Marketing Books in Revenue Generation
The speaker discusses their experience running a cohort-based course and realizing the significant impact of reading marketing books. After feeling drained from conducting live courses, they decided to put all their efforts into one final cohort, resulting in a substantial increase in revenue. The key difference between the previous and final cohort was the speaker reading marketing books such as 'Dot Com Secrets,' '100 Million Offers,' and 'Copywriting Secrets,' which provided valuable insights into sales and marketing strategies that the speaker had not considered in their 10 years of selling online.
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