The Power of Propaganda Techniques

Repetition is a powerful tactic to make people believe a statement; using simple, repeatable messages from multiple sources creates a self-affirming effect. The 'big lie' strategy involves making the lie as massive as possible to exploit human nature's tendency to believe bold lies as they seem too audacious to be false. Another technique is to undermine the concept of truth, creating a state of unknowability by giving inconsistent statements to blur facts and confuse people.