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291 - Building Brands, Shaping Futures, and Transforming Lives - With Chris Do
The Futur with Chris Do
The Essence of Branding
Branding is not just about appearance but the emotional connection and irrational feelings that people have towards a product or company. It is about creating positive associations through personal interactions and expectations. Negative or positive associations, built through behavior and interactions, define a brand. Branding is a mix of organic and intentional elements, as it involves both subconscious and deliberate decisions to shape how people perceive a brand.
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