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Part 3: $100M Offers Book | Ep 581
The Game with Alex Hormozi
The Value Equation: Charging Heinous Amounts of Money and Creating Unreasonable Wealth
The value equation emphasizes the goal of charging as much money as possible for products or services. It advocates for creating offers so compelling that people feel foolish saying no. The key is to have a significant difference between the cost and the price of a product or service, mirroring what successful companies do. This approach challenges the belief that charging too much is bad, instead suggesting that it is the only way to achieve unreasonable wealth.
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