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Diogo Mónica on building company 'cult-ure' and lessons for startup founders
The Scoop
Embrace Evolution to Sustain Success
Treasury management in crypto requires unique strategies, especially when managing staking upside and market volatility. Unlike traditional networks, crypto revenues are closely linked to market changes, making it crucial for businesses to shift towards recurring revenue models rather than reliance on transaction-based income. Companies like Coinbase illustrate this evolution, moving from transaction-heavy revenues to a mix that includes custody fees and alternative revenue streams. Founders should strategically assess their revenue structures, considering mechanisms like fixed fees combined with performance-based upside to mitigate volatility. Successful companies utilize growth periods to negotiate advantageous contracts and allocate marketing resources wisely, avoiding the pitfalls of financial discipline during peaks.
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