The Futur with Chris Do cover image

185 - You don’t need to be an expert — with Graham Cochrane

The Futur with Chris Do

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Identifying Market Opportunities and Connecting with Customers

To identify potential markets, start by listing your strengths and interests, then assess their market potential by looking at existing products in that area, online channels, and community engagement. It's essential to not only identify niches with profit potential but also to create something remarkable that addresses deep-rooted pain points and connects with customers on a profound level, understanding their unspoken fears and pains.

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