* Hiring and firing*

Hiring is an easy decision, while firing is a hard decision that requires making tough calls. The main challenge lies in making hard decisions and living with the consequences. In startups, the top often faces difficult decisions that impact the organization. Many failed startups attributed their failure to having the wrong team, often due to underperforming or disruptive members. The inability of CEOs to make hard decisions leads to top performers leaving, as they prefer not being in an environment that lacks decisiveness. The essence of a startup lies in having the right team, and retaining top talent is crucial for success. CEOs are advised to assess new hires within the first month and determine if they fit the team. If the answer is yes, showing appreciation and offering more equity can build loyalty. If the answer is no, immediate action to fire the individual is recommended to maintain the team's effectiveness.

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