Part 3: $100M Offers Book | Ep 581
The Game with Alex Hormozi
00:00
The Value Equation: Understanding and Manipulating Value Drivers for Business Success
Understanding value is key to charging higher for services. A repeatable formula, the value equation, quantifies the variables that create value for any offer. The formula is: Dream outcome times perceive likelihood of achievement divided by time delay times effort and sacrifice equals value. By seeking to increase dream outcome and perceived likelihood of achievement, and decrease perceived time delay and effort, businesses can enhance their value. Free resources and tutorials are available to learn how to apply the value equation in business at acquisitions.com/trainings/offers.
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