Plain English with Derek Thompson cover image

Why the U.S. Media Industry Is in Meltdown

Plain English with Derek Thompson

00:00

Understanding Reader Engagement with Newspaper Content

Reader engagement with newspapers is revealed through an ethnographic study, which found that while editors and journalists believed that front-page news was the most popular, men actually mostly looked at political cartoons and women at advertising for dresses. This highlights that newspaper readership is not solely driven by news content, but also by a lifestyle bundle that includes diverse elements like cooking, crosswords, and sports news.

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