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973: Mastering the New Rules of Persuasion with Leslie Zane
How to Be Awesome at Your Job
Connect Through Common Ground
Engage your audience by identifying and aligning with their existing values. Whether discussing ideas with sales or HR, it's essential to leverage familiar concepts that resonate with your audience. Instead of trying to persuade the conscious mind, which is often resistant and stubborn, focus on the instinctive mind, which is more receptive. By tapping into what your audience already believes, you create a shared understanding that facilitates acceptance and makes your message more compelling.
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