The Challenge of Implementing New Technology in Organizations

Investments in technology must be accompanied by substantial investments in human resources, as changing human behavior is complex and costly. The primary challenge lies not in the technology itself, which is often easier to develop, but in fostering trust and usage of these technologies among employees who may not have a background in tech. Successful implementation requires a focus on change management and building capabilities within the organization. Additionally, generative AI should be viewed as a tool to enhance human productivity rather than an end in itself. This necessitates a deep understanding of how technology interacts with business processes, including micro-level changes in skills and macro-level shifts in trust regarding technology's decision-making roles. Addressing these factors is essential for organizations to navigate the journey towards effective technology adoption and integration.