Specialize in a Niche for Success

Specializing in a niche and becoming an area expert is crucial in real estate, particularly in sales. By focusing on a specific patch, you can provide better service and spot value more effectively. Avoid the scattergun approach of trying to cover too many locations. Having a structured three-part process helps ensure that you do not overpay and that investors win. For everyday Australians looking to invest, it is important to pinpoint properties under market value, especially considering the rise in competition from buyers agents in the market.