Internal and External Communication: Separating Static and Dynamic Knowledge

2min Snip

00:00

Play full episode

Key takeaways

Transcript

Episode notes

There is a distinction between static and dynamic knowledge.
Processes are repeatable and predictable, while projects are onetime events.
As a company matures, it shifts the majority of its work from nonrepeatable to repeatable.

Nick Sonnenberg doesn’t believe there just aren’t enough hours in the day to get everything done. That’s because when his business was in crisis mode, he developed a framework for eliminating inefficiencies and preventing the sort of metawork – working on working – that leads to scavenger hunts and meetings that could be emails, and for that matter, email runarounds that get everyone ever farther from inbox zero. He turned that framework into a consultancy business, and put it all together in a new book for people who feel underwater titled Come up For Air.