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Economist Podcasts
Careful with Car Names
Car companies often resort to quirky or unconventional names for their models, some of which can be off-putting or present translation issues. Unfortunate translations in car names like Chevrolet's Nova meaning 'no-go' in Spanish or Ford's Pinto translating to 'small penis' in Brazilian slang have caused embarrassment. Using a combination of letters and numbers like Toyota's MR2 is a safer naming strategy, but still not foolproof. Additionally, the trend of naming cars is now influenced by geopolitics, adding a new layer of complexity to the process.
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