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The Power of Discovery in the Digital Content Landscape
In the digital content landscape, the focus has shifted from distribution to discovery due to the abundance of content available online. It is crucial for companies to ensure that customers are aware of the products or services they offer. Companies like Google control discovery, making people aware of products, and essentially hold power in the tech world. By serving content based on individuals' interests, ads seamlessly fit into the business model, making platforms the most powerful position in the content ecosystem.