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How Big Green Egg CEO Dan Gertsacov is getting zoomers into the cult of kamado cooking
Decoder with Nilay Patel
Resisting the Pressure for Quick Growth
The company resists the pressure from firms like McKinsey and private equity companies that seek quick growth through aggressive marketing strategies and potential acquisitions. The company values its core principles and chooses not to pursue rapid expansion or quick profits, avoiding being part of a 'pump and dump' scheme. Despite tempting offers, the company stays committed to long-term sustainable growth, prioritizing its core values over immediate financial gains.
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