
[Best Episode] Comment faire du SEO sans budget - Episode 147
Le Podcast du Marketing - stratégie digitale, persona, emailing, inbound marketing, webinaire, lead magnet, branding, landing page, copy
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Originality Over Duplication
It is crucial to create original content rather than duplicating information from competitors. Having listings of topics you are working on informs Google about your expertise in a specific subject. Copying articles from competitors is not advisable as it results in duplicate content and will always be less effective than the original source due to their historical advantage.
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