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#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses

Modern Wisdom

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The Ethics of Pricing Tactics in Business

Competitive brands can potentially capitalize on the use of slightly nefarious tactics by other brands./nThere is a balance to be struck between generating short-term profits and the risk of manipulating consumers too far./nJohn Rawls' publicity principle suggests considering whether using a tactic would make someone angry with you in order to determine its morality.

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