Lean start up is a formal methodology called customer development. Let's go do these things to validate, who are the customers? What features do they want? Pricn do they want competitors? You know, et cetera. But while we're doing that, something else evolved in the 20 first century, and that's the way to build products using something called agile engineering. So actual engineering is part two of the lean startup. And then finally, what hypothesis should you be testing? I just mention some of them. It turns out that some one named alexander osterwalder had put together something off the business model canvas,. Not all of them, but it gets about 80
“Anyone can make a complicated thing sound complicated. It takes real skill to make it sound simple.”
This episode of Think Fast, Talk Smart features Steve Blank, seasoned entrepreneur, marketer, and Stanford adjunct professor in the Department of Management Science and Engineering.
“Messages need to be memorable,” he tells podcast host and strategic communications lecturer Matt Abrahams. “The more memorable the message, the greater its ability to create change.”
Blank teaches courses on Lean Startups, innovation, and entrepreneurship, and throughout his 45 years of launching businesses and helping others do the same, he’s learned the importance of crafting the perfect message by keeping it simple.
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