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The hard lessons from building three startups with Maven’s Gagan Biyani | E1840

This Week in Startups

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User Driven Marketing

The key to growing a product is to start with the user and understand their needs and behaviors. By interviewing potential users and asking them about their current problem-solving methods and sources of information, marketers can gain insight into the market that needs their product the most. This bottom-up approach to marketing, focusing on the user and their preferred channels, has been successful in acquiring the first few thousand users.

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