Retool was designed by developers who prioritize data security and trust minimization by not storing any data and allowing for on-prem hosting to ensure full control. The pricing structure is free for up to five users, with a per-developer and per-end user cost beyond that. Large companies like Amazon and NBC are clients, with custom pricing for extensive rollouts. Retool's efficiency saves users approximately five to 10 times the time spent building an application, as confirmed by surveys conducted by the company.