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Equip people with your story and words to sell other people
After realizing he wasn't living up to his own standards, the speaker's father gave him a blunt piece of advice - stop being a piece of shit. Eventually, the speaker took his father's advice to heart and started acting in a way that earned his own respect, leading to a shift in his reputation. Additionally, the speaker shares a business/marketing lesson on the importance of equipping people with the words to describe what you have, rather than expecting them to come up with it themselves.